WE COUNT! was conceived by Melissa Litwin

The idea for a counting board book came to Melissa  during a meeting to discuss how to ensure  kids were counted in the 2020 Census. As the Program Director for Early Childhood at The Henry and Marilyn Taub Foundation, it is not surprising that Melissa figured out that the census was a great moment to  support early literacy and numeracy and reach out to traditionally undercounted families. simply put agreed  it was a great idea and within weeks, thanks to Melissa and start-up funders, the book, training and program  are ready to launch nationwide

Founding funder

The Henry and Marilyn Taub Foundation 

Translations funded by:

The Burke Foundation

The Nicholson Foundation

The Turrell Foundation

The Geraldine R. Dodge Foundation 


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Simply Put is a 501(c)3 nonprofit with a mission to bring books and engaged learning experiences to neglected audiences.

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