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Susan is the Creative Director of the WE COUNT! book. After graduating from Carnegie Mellon University, she became the first-ever Creative Director for Lincoln Center for Performing Arts. It was under her leadership that Lincoln Center’s award-winning design department was established. After her six-year tenure there, Ms. Panetta went on to establish the design department for Juno Online Services. She then broke out on her own, first in her New York City studio and then moving to Northport, New York, forming Panetta Creative in 1998. Clients include popular children’s musician Laurie Berkner, The What to Expect Foundation, which promotes health literacy to millions of expectant parents both here and abroad, and Long Island Parent Magazine. In Huntington, NY, she joined together with New York Times best-selling author Lisa Pulitzer to establish the Pulitzer & Panetta Writing and Art Studio. The studio offers dynamic writing and art workshops for children of all ages.
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Lisa is the Publisher and the founder of simply put - a non-profit publishing and programming organization that reaches neglected audiences in the US and around the world with empowering and engaging parenting and health information. For 15 years, she was the co-founder and Executive Director of The What To Expect Foundation which was formed with a limited license to build upon the goodwill of that bestselling brand. She created award-winning cause marketing campaigns in partnership with Nissan, Clorox, and GSK that disseminated important messages on seat safety, healthy home, the importance of immunization) and raised over $7 million for the Foundation. She used those funds to create the Baby Basics prenatal health and literacy book and program that has sold close to 750,000 copies to non-profit agencies that support at-risk families across the US. The evidence-based Baby Basics program built a new paradigm health education that encourages a woman’s personal and intellectual growth during the teachable moment of pregnancy With extensive training in strength-based educational strategies and the Baby Basics curriculum, thousands of medical professionals and health educators now help women use and read written health information to build critical thinking skills and social net-works, and actively engage in pregnancy. In 2014, in partnership with the US Department of State’s Office of Global Women’s Issues, Lisa received a $1.4 million dollar grant for The What To Expect Foundation to create and publish Big Belly Business (Liberia) and Babu Barta (Bangladesh) pregnancy books, curriculum and group literacy education programming for the women and men of these two developing nations. simply put continues to build this project in partnership with the State Department, WTEF, and the Open Society. simply put also draws upon Lisa’s expertise in commercial book publishing. A former publicist at Henry Holt and Little Brown Publishers, Marketing Director at The New Press, and Associate Publisher at Workman where she ran campaigns for the bestselling What To Expect When You’re Expecting Series and Brain Quest educational program.
Dr. Faith Lamb Parker
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Faith is the Director of Research, Culture and Equity. Before joining simply put, she was a Senior Research Scientist at Bank Street College of Education. There she directed the Head Start National Center on Cultural and Linguistic Responsiveness and then developed the Center for Culture, Race and Equity. Prior to 2011, Dr. Parker was Assistant Clinical Professor of Public Health at Mailman School of Public Health, Columbia University, where she conducted research/ evaluation, taught child development and social policy, and directed the international and domestic practicum program. A well-respected researcher with a specialty in early childhood, family engagement, community-based design and programming, she is considered a leader in the intersection of families, education, social justice, and racial equity. Awarded multiple grants and contracts from the federal Department of HHS and private foundations, Dr. Parker has altogether led projects funded at over $300 million during her career. She has over 25 years of experience in community-based research, where she uses her skills as a mental health professional to develop and implement evidence-based programs for disenfranchised communities, families, and children. She was the scientific director for the first 11 Head Start National Conferences beginning in 1991 and conducted every 2 years, funded by DHHS/ACF/OPRE, to promote evidence-based practice and policy for young children and their families for over 20 years. She created a research-to-practice journal for the National Head Start Association, the NHSA Dialog, and has authored numerous articles and chapters on Head Start, child outcomes, parent involvement, and advocacy strategies for very young children and their families. Since 2001, Dr. Lamb-Parker has been teaching and training internationally. She co-developed the first ever masters-level program in child development in Bangladesh, and gave training and technical assistance to a number of Early Childhood Development NGOs in Liberia and South Africa. Dr. Lamb-Parker presents at national and international professional meetings on community-based participatory research, training, and advocacy focused on the health, mental health, and development of infants and young children and their caregivers in rural black town-ships in South Africa.